Management Consulting

YBN has a three step growth strategy plan that it applies for new entrants as well as existing players to help them grow to their full potential. The growth strategy is developed on the basis of a comprehensive evaluation of the business structure, operations and the vision of the management. We achieve this by

Identifying opportunities for growth
Developing strategies to enhance growth
Build a solid plan based on the strategy to achieve growth

Strategy for New Entrants

Starting a new business is exciting, and at the same time highly challenging. Taking the right moves - backed by informed decisions- early on is key to deciding how much farther the business will go.

It is critical for every new business to have well-thought and informed strategies in order to achieve set goals and vision. Below are the areas where strategic planning is necessary, and where YBN comes in:

Clarity in vision
Formulation of the right business model
Finalise both long-term and short-term goals
Define revenue and expense models
Identify, & steer ahead, of competition
Continuously improvise by adding new products/services and/or improve/innovate existing ones
Set the right growth strategy
Have in place the right technology at the right time.
Marketing campaigns.

Strategy for Existing Businesses

Every business faces challenges or growth deprivation at one point or the other. This is often caused by management incompetency; other times they’re the result of the business cycle—a natural part of any business as it grows and evolves.

There are multiple stages in every business, like the expansion stage, peak stage, contraction stage and trough stage. Any strategies that would have worked for you in one stage rarely work in another.

Your business can plateau (i.e stop growing) in any of these stages, because of various reasons. In many cases, this happens because of the incompatibility of the previous strategy for the next stage. As a result, the business growth starts to taper off and eventually level out. In other words, you’ll reach a plateau. Plateaus are part of every company’s journey, and all successful companies experience them multiple times over the years. They act as the stepping stones to growth, and eventually success.

With the right kind of consultation and help, any business can overcome these challenges and continue to achieve sustainable business growth.

Customer Strategy & Marketing

For any business, customers are the source of success and growth. YBN combines in-depth customer insights with years of experience to help our clients create sustainable & organic growth. Customers, for instance, define markets and their needs determine the demand for products or services. As a result, a customer-insight-driven strategy is critical for any organisation.

Strategic marketing helps to define an organization’s image, its products and services. YBN can help businesses to position themselves correctly. After carefully analysing the market, we define and assist in making the appropriate decisions about which customers to target, what means & media to use in order to attain maximum reach cost-effectively, and speculate efficient means to attract them, win their trust, exceed their expectations and gain their loyalty.

YBN through its systematic & established process assist the business to grow in a sustainable and profitable way, by applying the insights in customer knowledge into strategic plans, aiming to meet business goals.